Rethinking Returns 2021

Let’s talk returns. The industry’s perennial problem has been exacerbated by the pandemic and retailers can no longer afford to avoid the post-purchase experience. In this latest report with Klarna, Rethinking Returns: From Returns to Retention, we explore the power of returns as a customer acquisition and retention tool, and Read more…

How to compete with Amazon

How can retailers compete with Amazon? This is the question that my co-author Miya Knights and I get asked most since publishing our book earlier this year. First, let’s address the myth that Amazon is a retailer. It’s not. Amazon is a technology company with deep pockets, an appetite for Read more…