The Body Shop is in transformation mode. Two years after its rescue from administration, the globally renowned ethical beauty business is moving from stabilization to its next phase of growth under Mike Jatania – Co-Founder of Aurea Group and CEO & Chairman of The Body Shop.
Mike joins Natalie Berg to discuss what it takes to revive one of the world’s most recognizable and purpose-driven brands.
📺 You can also watch on YouTube: https://www.youtube.com/watch?v=ZRM5IbolyHw&t=1s
Retail leaders will learn:
Why loyal customers were never the problem and how to win new customers in a disrupted market.
The 5-pillar turnaround: brand positioning, meeting shoppers where they are, data-led decisions, speed to market, and operational focus.
Why stores still matter: creating relaxed, personalized, experience-led spaces and a seamless online to in-store journey.
The digital growth plan: growing D2C e-commerce from 15% to 40% of sales within the next 3 years – and getting the assortment right for marketplaces and quick commerce..
How The Body Shop returned to the US exclusively through e-commerce and Mike’s plans to selectively return to bricks & mortar in the future.
The opportunity in wholesale and travel retail. One of The Body Shop’s best performing stores in Germany? A railway station in Cologne.
How The Body Shop is using AI across marketing, supply chain, demand planning, legal, and more.
What Gen Z really wants: purpose plus performance, backed by clinical proof.
ABOUT OUR GUEST
Mike is CEO & Chairman of The Body Shop and Co-Founder of Aurea Group, a specialist private equity firm focused on beauty, wellness and longevity. A seasoned entrepreneur and a visionary leader in the beauty and personal care industry, Mike previously served as CEO of the Lornamead Group where he played a pivotal role in transforming the company into a global powerhouse, managing a portfolio of more than 30 personal care brands distributed across 50 countries.
In 2021, Mike Jatania co-founded Aurea Group with former UBS Vice Chairman, Paul Raphael. In September 2024, through Auréa, Mike led a consortium of investors to acquire The Body Shop, where he now serves as Executive Chairman and CEO. Mike aims to usher in a new chapter for The Body Shop, driving growth and enhancing its global presence while preserving its core values and ethos.
ABOUT THE PODCAST
🎙️ Retail Disrupted is an award-winning Top 5% Global Podcast. Every week, retail analyst Natalie Berg speaks with the leaders and disruptors shaping the future of retail.
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