Category: Fashion

  • Nadine Merabi: 800% Growth Was the Worst Thing That Ever Happened

    Global fashion designer Nadine Merabi shares her inspiring journey, from teaching herself how to sew by watching YouTube to becoming a successful fashion entrepreneur. She discusses the challenges and triumphs of building her eponymous brand, NADINE MERABI, emphasizing the importance of community, sustainability, and empowering women through fashion. Nadine shares the rationale for the brand’s move into bricks & mortar retail and the significance of creating a positive company culture. She offers valuable advice for aspiring entrepreneurs, highlighting the power of self-belief and passion in achieving success.

    Today’s episode is brought to you by the Richmond Retail and E-commerce Directors’ Forum. To learn more about the event, visit: https://www.richmondevents.com/forums/details/ret26

    This is a video episode and can also be watched on YouTube.

     

    Find out more about the Retail Disrupted Podcast by visiting retaildisrupted.com

  • Pacsun CEO: “We’ve Sold 200,000 Pairs of Jeans on TikTok”

    Pacsun CEO Brieane Olson sits down with Natalie on the sidelines at the World Retail Congress. They discuss:

    • Staying culturally relevant: how Pacsun transitioned from a “house of brands” in malls to a purpose-driven, culture-first youth brand.
    • Are Gen Z and Gen Alpha actually brand loyal? What are the misconceptions of these digitally native generations?
    • The power of co-creation: how Paris Hilton and A$AP Rocky are helping Pacsun to position their stores as culture and community hubs.
    • Physical retail: why is Pacsun opening 75 new stores in the US and what are the opportunities globally?
    • Social commerce: As an early adopter, how is Pacsun reaching shoppers on TikTok and China’s Douyin?
    • Conscious capitalism and being clear on purpose.
    • Women in retail: as the first female CEO of Pacsun, does Brieane think the industry has made sufficient progress?

    📢 Sign up to hear Natalie speak at the definitive e-commerce loyalty event, Loyalty Connect 2025, going live 10-12 June 2025: https://loyaltylion.com/resources/loyalty-connect 

    Find out more about the Retail Disrupted Podcast by visiting retaildisrupted.com

  • Not a One-Trick Pony: Nobody’s Child Founder on Becoming More Than a Dress Brand

    Andrew Xeni is the Founder/Chairman of Nobody’s Child and Soreto, and Founder/CEO of Fabacus. He joins Natalie for a video episode which can be watched on YouTube. 

    Andrew discusses the evolution of Nobody’s Child, an M&S-backed fashion brand known for its commitment to affordability and sustainability. He shares insights on the brand’s transition from pure-play e-commerce to physical retail and the importance of product diversification and brand elevation in order to achieve profitable growth. 

    We also get Andrew’s views on sustainability – how NC is embedding it into the organization and how other retailers should respond to growing demands for circularity. They discuss digital product passports – Andrew has been a real trailblazer here through his other venture, Fabacus, and soon every NC product will have a digital product passport. He shares how it’s enabling the business to enhance transparency and deepen customer engagement.

    This episode is sponsored by Aptos, a leading provider of Unified Commerce solutions for retail. For more, visit https://www.aptos.com/ 

    Andrew’s bio:

    Andrew Xeni is a visionary technology and retail entrepreneur; founder of award-winning businesses that are reshaping their industries.

    After building a successful family manufacturing business supplying the UK high street, Xeni went on to establish responsible fashion brand, Nobody’s Child, named 2023 & 2024 Drapers Retailer of the Year (<£100m), as well as building technology ventures; Fabacus, where he serves as CEO, and Soreto, where he acts as Chairman. Operating globally, his businesses are servicing some of the world’s largest organisations in licensing and retail, including Tesco, NBCUniversal and Samsung. Xeni also welcomed Marks & Spencer as a strategic investor and minority shareholder in Nobody’s Child.

    Passionate about shaping the future of sustainable retail, in 2023, Fabacus and Nobody’s Child collaborated to launch a Digital Product Passport solution driven by compliant product catalogues, in preparation for incoming legislation around the world, set to redefine and evolve the retail landscape.

    Xeni is backed by a number of leading financial institutions and prominent individuals and in addition to managing a diverse portfolio of businesses, he is an active angel investor and mentor.

     

    Find out more about the Retail Disrupted Podcast by visiting retaildisrupted.com

  • World Retail Congress: What Did We Learn?

    Andrew Busby joins Natalie live from the World Retail Congress to reflect on key takeaways from the event. They discuss why AI is only as good as the data you feed it and why Gen Z shoppers are loyal to trends and not brands, picking up on insights shared by Estee Lauder and Albert Heijn.

    For the second half of the conversation, they turn to sustainability in fashion retail. Are we doing enough in the West? Is the ease of buying preloved online encouraging shoppers to actually buy more clothes? And whether it’s charging for returns, banning serial returners, or educating consumers, how can retailers stem the tide of returns?

    Andrew’s bio:

    A well-known retail industry expert, speaker, and writer, Andrew Busby has extensive experience and knowledge in the retail sector, particularly in areas such as retail technology, customer experience, and emerging trends. He is Senior Industry Adviser at BOXTEC, Board Adviser at The Industrious and founder of Redline Retail Consulting (formerly Retail Reflections), a retail consultancy firm that provides strategic advice and insights to the industry community. He is a retail writer at Fortune Magazine and also a regular contributor to various media outlets, including retail trade publications and national news media where he is known for his expertise in analysing and commenting on the latest developments, challenges, and opportunities in the retail industry.

    Author of the best-selling retail book, ‘Harry Was Right All Along’, and ‘Breathless – Covid, Two Metres and Me’, Busby is recognised by the industry as a global thought leader and is a member of the exclusive global retail community ReTHINK Retail.

    In a retail career spanning over 25 years, he held senior positions at Kingfisher and Superdrug before joining a number of leading technology partners to bring innovative solutions to many retail businesses. In addition to publishing many retail blogs and articles, Andrew is a member of the IORMA Advisory Board, Advisory Board member at Retail Week, Founder of the Retail Advisory Board and is also editor at large for Retail Technology magazine.

    Check out Andrew’s articles at Fortune and Substack.

    Find out more about the Retail Disrupted Podcast by visiting retaildisrupted.com

  • Aisle to Algorithm: David’s Bridal’s New CEO on Retail Transformation

    Kelly Cook is the newly appointed CEO of David’s Bridal. She joins Natalie on the podcast to discuss how David’s Bridal is embarking on the biggest shift in its 75-year history, transitioning from a legacy bridal retailer to becoming a tech-powered retail, AI, and media powerhouse.

    📺 This is a video episode and can be watched here.

    Kelly and Natalie explore:

    •    How David’s plans to expand beyond wedding dresses to capture a bigger piece of the $65 billion wedding industry, leveraging first-party data, AI-driven planning tools, and a digital marketplace to transform how brides shop, plan, and celebrate.
    •    Retail media: with 90% of all US brides entering the David’s ecosystem, how is David’s monetizing this reach and what does Kelly think of the broader retail media explosion we’re witnessing around the globe?
    •    From virtual try-ons and mood boards to AI chatbots, how is David’s utilizing AI to enhance the customer experience?
    •    100% of all David’s owned communications are now AI-driven! How has this enabled David’s to better serve the customer?
    •    From cowboys boots to QR codes, what are the key bridal trends that Kelly is observing in 2025? 
    •    Learnings from pandemic pivots – curbside pick-up and augmented reality.
    •    Kelly is the most recent example of a CMO to CEO transition, but we’ve also seen this with brands like Starbucks and Taco Bell. What’s behind this trend?
    •    Advice for future retail leaders.

    Kelly’s bio:

    Kelly Cook is a visionary executive with over two decades of leadership in omnichannel strategy, digital transformation, IT, branding, and marketing. A catalyst for growth, she has a proven track record of driving business growth through brand evolution, pioneering innovation and aligning teams behind transformative strategies that drive bottom-line impact. Her leadership has propelled organizations to new heights – boosting profitability, increasing stock value, and earning industry accolades from Newsweek (Best Place to Work for Women) and Forbes (Most Inclusive Marketing).

    Her career spans a diverse mix of industries ranging from airlines and fashion to home decor and retail, and now the bridal fashion and wedding industry. Prior to joining David’s Bridal, Kelly held executive leadership roles at top companies, including Continental Airlines, DSW Designer Shoe Warehouse, and Pier 1, where she spearheaded large-scale brand, marketing and digital initiatives that redefined customer engagement. In her current role at David’s, Kelly leads marketing, IT, digital, customer experiences, analytics and e-commerce, ensuring that innovation and customer-centricity remain at the heart of the brand’s growth.

    Recognized by Harvard Business School as one of 2003’s Most Dynamic Women in Business, Kelly embodies a leadership style grounded in service to others. She finds joy in seeing individuals at any and every level do extraordinary things. She is a steward of the power of determination, often toting her mantra: “If cauliflower can become pizza, anything can happen.”

    Kelly holds an MBA and a Master of Finance from Tulane University’s Freeman School of Business. Beyond the boardroom, she is a devoted wife of 30 years to her husband Damon, the proud mom of five kids (including triplets,) as well as two pampered, plump basset hounds, Jasper and Rufus. Based in Houston, Texas, she continues to inspire her “Dream Makers,” disrupt industries, and shape the future of brand innovation.

    Find out more about the Retail Disrupted Podcast by visiting retaildisrupted.com

  • Real-Time Retail: Why Fashion Retailers Need to Embrace AI

    Paid partnership with Centric Software

    With extensive experience in merchandising, Beatriz Ciraudo has worked with global brands such as Lacoste, Salvatore Ferragamo, Louis Vuitton, Dior, and Chloé. Her career spans Brazil, France, and Italy, giving her a unique international perspective on merchandising and retail strategy.

    Now, as a Presales Consultant at Centric Software, Beatriz helps retailers and brands leverage cutting-edge AI-driven planning, pricing, and market intelligence solutions to optimize decision-making and drive profitability.

    She joins Natalie on the podcast to discuss what retailers must do to stay relevant in the face of disruption. They explore:

    • Data, data, data: the dangers of relying on intuition (or Excel!) when it comes to making important decisions.
    • Real-time retail: what retailers can learn from disruptors like Shein and the importance of agility and speed for fashion retailers today.
    • Excess stock, brand-damaging discounts, and waste: why Beatriz believes that the best use case for AI in fashion retail is markdown optimization.
    • Can fashion retail ever be truly sustainable? Get Beatriz’s view on why retailers need to rethink the entire sourcing process.

    This episode is brought to you by Centric Software. Centric Software provides an innovative and AI-enabled product concept-to-replenishment platform for retailers, brands and manufacturers of all sizes. As experts in fast-moving consumer goods like fashion, outdoor, luxury, home, multi-category retail, grocery, food & beverage, cosmetics & personal care and consumer electronics, Centric Software delivers best-of-breed solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products.

    Find out more about the Retail Disrupted Podcast by visiting retaildisrupted.com

  • Sneakers and Scaling with The Sole Supplier Founder

    It’s Neurodiversity Celebration Week. Natalie shares her own neurodiversity journey and speaks to fellow ADHD-er and founder of The Sole Supplier, George Sullivan.

    George is a 34-year-old founder, born and bred in London.

    Ten years ago, whilst working in recruitment, he started a platform to help people find shoes. Since then, that online community has grown into an 8-figure global business and a key strategic partner to some of the world’s biggest brands like Nike, Adidas, Converse, Puma, and more.

    George and his team have built a community of over three million dedicated streetwear enthusiasts, generated over 1.5 billion impressions and driven over £250 million in revenue for brands.

    Natalie speaks to George at the Retail Technology Show press briefing. For more about the event, visit https://www.retailtechnologyshow.com/  

    Watch George Sullivan’s tips on how to build a business with ADHD:
    https://www.youtube.com/watch?v=RzETy0vCHxk 

    Check out The Sole Supplier: https://thesolesupplier.co.uk/  

    Find out more about the Retail Disrupted Podcast by visiting retaildisrupted.com

  • Ebay’s Global Fashion GM on Secondhand, Sustainability, and the Say-Do Gap

    Kirsty Keoghan is responsible for eBay’s global fashion business. She joins Natalie to discuss the evolution of the fashion category on the platform, emphasizing the importance of a frictionless experience for both buyers and sellers, and the trust built through authenticity guarantees. Kirsty shares how the competitive landscape is evolving and the impact of eBay’s decision to remove fees for private sellers.

    The discussion also touches on how consumer attitudes towards preloved are changing, what makes the marketplace model so attractive to legacy retailers, the integration of AI in enhancing the shopping experience, and the future trends that could drive further adoption of secondhand shopping.

    📺 This is a video episode and can watched on the Retail Disrupted YouTube channel here.

    This episode is sponsored by the Richmond Retail and E-commerce Directors’ Forum. For more info, including how to register for the event, visit: https://www.richmondevents.com/forums/details/ret25

    Kirsty’s bio:

    Kirsty Keoghan is eBay’s Global GM of Fashion, where she is responsible for the company’s global fashion business.  Since joining eBay in 2011, Kirsty has led a number of initiatives, including the launch of free fashion selling, the pivotal pre-loved fashion partnership with Love Island and the successful launch of Authenticity Guarantee in the UK.

    She has been leading the charge in repositioning eBay as a destination for buying and selling authentic high-end items. All of which has culminated in Kirsty being recognised in Retail Week’s Future Leaders 2023 list and The Tech List 2024. Kirsty is also an eBay seller herself, having joined the platform in 2007.

    Prior to joining eBay, Kirsty had a decade-long career working at some of the UK’s biggest fashion brands, including Arcadia Group, M&S, TK Maxx, and Brand Alley.

    Kirsty is mother to two fashion-obsessed kids, and loves to shop herself, investing in a mix of new and pre-loved classic pieces.

     

    Find out more about the Retail Disrupted Podcast by visiting retaildisrupted.com

  • Jigsaw CEO: Uncertainty And Disruption Is Our New Normal

    Hash Ladha, CEO of Jigsaw and former CEO of Oasis and Warehouse, joins Natalie to discuss fashion retailing, the resurgence of accessible luxury, and lessons for the next generation of retail leaders.

    📺 This is a video episode and can watched on the Retail Disrupted YouTube channel here.

    Hash and Natalie explore:

    • Accessible luxury – with competition intensifying, how does Hash see the sector evolving?
    • Why there hasn’t been a “normal” year in retail since the Brexit vote in 2016.
    • From the Budget to tariffs, what’s keeping the fashion industry up at night?
    • Self-checkout in clothing stores – does this enhance or detract from the customer experience?
    • Why the first step to combating returns is sticking to a full-price proposition and why fast and free delivery is a race to the bottom.
    • Leadership – Hash shares his views on what makes a good retail leader, drawing on lessons from both personal and professional experiences.
    • DEI – as some US retailers dismantle their DEI policies, what are Hash’s views on diversity, equity, and inclusion?

    This episode is sponsored by the Richmond Retail and E-commerce Directors’ Forum. For more info, including how to register for the event, visit: https://www.richmondevents.com/forums/details/ret25 

    Hash’s bio:

    Hash Ladha is CEO of Jigsaw, which is a contemporary British fashion brand founded in 1970. He was appointed CEO in November 2023 and previously had served as Group CEO of Oasis and Warehouse. Prior to that he was COO of the group. He joined as Group Multi Channel Director from Asos where he had been Marketing and Operations Director. 
     
    Ladha has a proven track record in leading and growing omni-channel businesses. A passionate leader and strategist that has successfully created differentiated customer propositions, developed brands and accelerated sales. Results oriented and pragmatic whilst driven to achieve; someone who values people, their contribution and invests in their development. A very strong belief in creating an inspiring place to work and creating a strong ethos of personal accountability. A leader who understands the importance of diversity and inclusion and is a champion of the cause, who harnesses an open and honest culture, underpinned with integrity.

    For more, visit https://retaildisrupted.com

    Find out more about the Retail Disrupted Podcast by visiting retaildisrupted.com

  • AllSaints Founder: The World Cannot Afford Fast Fashion

    Stuart Trevor is the Founder of AllSaints and STUART TREVOR, his eponymous sustainable fashion brand that launched in 2023. He joins Natalie to talk about why he decided to launch a clothing brand that doesn’t produce any new clothes.

    They discuss:

    • What inspired Stuart’s move into sustainable fashion.
    • A founder’s vision and being clear on what makes your brand special: AllSaints was a success in part because “there was nothing else like it”.
    • Why longevity, not price, is the key to unlocking value in apparel.
    • Which high street brands are the biggest offenders when it comes to UK clothing waste?
    • Demand coming from LA consumers after the wildfires.
    • The importance of authenticity when launching a fashion brand.
    • Why Stuart has a problem with M&S pants.

    Bio:

    Stuart Trevor started his career as a fashion design student in 1985, aged 19 won the Smirnoff Fashion Awards at the Royal Albert Hall and became the first ever designer and buyer for REISS. 

    Aged 28, he founded AllSaints. Many of the clothes that feature each week in the top 10 bestseller list of the high street brand today were designed by Trevor over 20 years ago.

    ‘AllSaints was my baby, I created that look from scratch, all inspired by my teenage years. That best selling biker jacket started out as a vintage find, the ramskull was my first logo design, a cross between my love of animals, pirates and punk rock and it took over the world!’

    ‘Inspired by a childhood obsession with Bowie, Kate Bush & Adam Ant, customising hand me down clothes gifted from my mother’s church friends. I learned to sew at 9 years old in Dundee, my ambition from very early days was to create the world’s greatest rock n roll brand. I’m still on that mission and I’m determined to make it happen’ 

    ‘Now I want to create something that brings the same joy, even more pleasure to people whilst doing what’s right for our planet’

    Trevor started customising vintage finds, then began creating small quantities of reworked outerwear in limited edition from a small factory in East London. 

    ‘People want to have more fun, rediscover the magic of fashion, buy clothes that will last, that have the smallest possible environmental impact. We make this possible.’

    The first STUART TREVOR collection was shown at an exclusive launch party during London Fashion Week on 15 September 2023. It was a huge success with over 750 people from all across the world turning up, hanging out and sharing their favourite thoughts about sustainability, music, art, fashion, design and culture. 

    We’re mentoring the youth of today with a similar passion for the future of fashion – we’re not going to change our love of fashion and design, we’re determined to change how we affect the planet by creating a better world.

    It doesn’t get much more sustainable than this!

    Links:

    STUART TREVOR

    Retail Technology Show

     

    Find out more about the Retail Disrupted Podcast by visiting retaildisrupted.com