Natalie has co-authored two books on retail.

Amazon: How the World’s Most Relentless Retailer Will Continue to Revolutionize Commerce explores the tech giant’s rise to dominance and has now been translated into more than a dozen languages. A second edition, fully updated for the COVID crisis, is now available.

Praise for ‘Amazon’:

BookAuthority Best New Commerce Books

“Natalie Berg and Miya Knights have written one of the definitive accounts of the rise of Amazon and its dramatic impact on the world of retail. As a financial analyst that has followed Amazon for over two decades, I found this book to be chock-full of insights and datapoints. Berg and Knights’ explanation for why Amazon “went physical” – developing Amazon Go Stores, acquiring Whole Foods – is particularly compelling. There are valuable lessons in this book for investors and for retailers, especially for companies looking to excel at WACD: What Amazon Can’t Do. I highly recommend this book.” – Mark S. Mahaney, Internet Analyst, RBC Capital Markets

“For any e-commerce entrepreneur, Berg & Knights bring rich insight into how Amazon has become a 25-year overnight success. But as well as unpicking Amazon’s growth, it’s also a well-timed reminder about the seismic and exciting changes in customer behaviour that’s helping new retailers like Missguided make an impact.” – Nitin Passi, CEO and Founder, Missguided

“As well as being a comprehensive and authoritative insight on how the Amazon model relentlessly evolved to create more Amazon, it’s also a must read insight into the future of Shopping and how Retail must adapt to stay relevant to the “on my terms” customer.” –Robin Phillips, CEO, The Watch Shop

“Berg & Knights’ in-depth look at Amazon will be the go-to handbook for retailers looking to understand its impact. It’s much more than a book about Amazon – it’s a social commentary on the impact of higher-than-ever customer expectations supercharged by technology. Shoppers know what was impossible, is now possible; What was unfeasible, now feasible; what was a dream, a reality. Berg & Knights remind us reinvention to serve this new customer is not optional for any retailer.” – Andy Bond, CEO, Pepkor Europe

“If you believe in the philosophy of knowing your enemy then Amazon is a must read for any omnichannel retailer.” –Tim Mason, CEO, Eagle Eye Solutions

Natalie is available for book talks and guest lectures.

Walmart: Key Insights and Practical Lessons from the World’s Largest Retailer, published in 2012, is available here.