NBK Retail enriches your understanding of the trends impacting the global retail sector and empowers you to make well-informed strategic decisions.
Subscribe to Retail Disrupted
Natalie Berg’s views on retail delivered to you.
Latest Insights
-
The Body Shop at 50: CEO Mike Jatania on the Comeback Plan
The Body Shop is in transformation mode. Two years after its rescue from administration, the globally renowned ethical beauty business is moving from stabilization to its next phase of growth under Mike Jatania – Co-Founder of Aurea Group and CEO & Chairman of The Body Shop. Mike joins Natalie Berg to discuss…
-
How Cheeky Wipes Built a Daily TikTok Live Strategy
Live every day for 18 months: how Cheeky Wipes turns awkward questions into sales on TikTok. In this mini episode, Helen Rankin, founder of Cheeky Wipes and Cheeky Pants, shares how daily TikTok Lives build community and remove barriers to buy. She speaks to Natalie Berg at TikTok’s live shopping event in…
-
Kraft Heinz Chief Growth Officer on Power of Partnerships
How does Kraft Heinz decide what shoppers actually want next — from a viral vodka pasta to zero sugar, zero salt ketchup? Karen Owen, Chief Growth Officer, Europe & Pacific Developed Markets, at Kraft Heinz, joins Natalie Berg to discuss how to turn consumer obsession into commercial growth — from spotting viral…
-
Kraft Heinz Europe’s Chief Growth Officer on the Power of Partnerships
How does Kraft Heinz decide what shoppers actually want next — from a viral vodka pasta to zero sugar, zero salt ketchup? Karen Owen, Chief Growth Officer, Europe & Pacific Developed Markets, at Kraft Heinz, joins Natalie Berg to discuss how to turn consumer obsession into commercial growth — from spotting viral…
-
Inside Diageo’s Digital Strategy: AI, Amazon Discovery & 15-Minute Delivery
70% of whiskey shoppers in Germany start on Amazon — even if they don’t buy there. It’s a powerful reminder that digital commerce is about more than the transaction; it’s about discovery, inspiration and brand-building – important for a category like alcohol where just 6-7% of sales take place online. In this…