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CX E-commerce ESG loyalty Marketing Podcast Retail leadership Retail trends

Perpetual Innovation with ex-Pandora and The Body Shop Boss

Jeremy Schwartz was the turnaround CEO of Pandora, the world’s largest jewellery company with 2,500 stores and e-commerce sites in 90 countries. Prior to that, Jeremy was Chairman and CEO of The Body Shop from 2013 to 2017. He also previously spent time at Sainsbury’s and, as Brand Director, he was the architect of the grocer’s turnaround in 2005 which saw a decade of growth after years in decline. He is the former Managing Director of L’Oréal UK and, as Innovation Director for Coca-Cola Europe, he invented Coke Zero. Jeremy is currently the Chairman of Kantar’s Sustainability Transformation Practice.

In this episode, recorded live on stage at the Richmond Retail and E-commerce Directors’ Forum, Jeremy and Natalie discuss:

  • Why some retail businesses fail and how to avoid becoming a statistic.
  • How to embark on a successful turnaround strategy.
  • The importance of perpetual innovation and how Jeremy uncovered an opportunity to create Coke Zero.
  • ESG – addressing the intention-action gap and FMCG best practices. 
  • Customer loyalty and doubling down on your top 20% of customers.

You can watch in full on YouTube.

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Consumer Fashion Marketing Podcast

Victoria’s Secret Is Bringing Sexy Back

In retail today, you need to have a laser-clear understanding of your brand and what it stands for.

But what if what you stand for is no longer culturally relevant? Can you shed your skin and completely reinvent yourself? Can you buy your way out of cultural insignificance?

The lingerie brand Victoria’s Secret tried to do exactly that and it hasn’t worked out so well. They’re now ready to ditch their feminist makeover and re-embrace “sex appeal”. On today’s podcast, we’re going to be exploring what went wrong at Victoria’s Secret, how they tried to fix it, and whether they can go back to their roots in a post-#MeToo world.

TLDL: Victoria Secret’s newfound conscience and subsequent brand overhaul whiffed of inauthenticity. Too much, too soon… alienating both those in favour (who perhaps questioned the integrity of such a radical makeover) and those not.

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