Tag: generative AI

  • Aisle to Algorithm: David’s Bridal’s New CEO on Retail Transformation

    Kelly Cook is the newly appointed CEO of David’s Bridal. She joins Natalie on the podcast to discuss how David’s Bridal is embarking on the biggest shift in its 75-year history, transitioning from a legacy bridal retailer to becoming a tech-powered retail, AI, and media powerhouse.

    📺 This is a video episode and can be watched here.

    Kelly and Natalie explore:

    •    How David’s plans to expand beyond wedding dresses to capture a bigger piece of the $65 billion wedding industry, leveraging first-party data, AI-driven planning tools, and a digital marketplace to transform how brides shop, plan, and celebrate.
    •    Retail media: with 90% of all US brides entering the David’s ecosystem, how is David’s monetizing this reach and what does Kelly think of the broader retail media explosion we’re witnessing around the globe?
    •    From virtual try-ons and mood boards to AI chatbots, how is David’s utilizing AI to enhance the customer experience?
    •    100% of all David’s owned communications are now AI-driven! How has this enabled David’s to better serve the customer?
    •    From cowboys boots to QR codes, what are the key bridal trends that Kelly is observing in 2025? 
    •    Learnings from pandemic pivots – curbside pick-up and augmented reality.
    •    Kelly is the most recent example of a CMO to CEO transition, but we’ve also seen this with brands like Starbucks and Taco Bell. What’s behind this trend?
    •    Advice for future retail leaders.

    Kelly’s bio:

    Kelly Cook is a visionary executive with over two decades of leadership in omnichannel strategy, digital transformation, IT, branding, and marketing. A catalyst for growth, she has a proven track record of driving business growth through brand evolution, pioneering innovation and aligning teams behind transformative strategies that drive bottom-line impact. Her leadership has propelled organizations to new heights – boosting profitability, increasing stock value, and earning industry accolades from Newsweek (Best Place to Work for Women) and Forbes (Most Inclusive Marketing).

    Her career spans a diverse mix of industries ranging from airlines and fashion to home decor and retail, and now the bridal fashion and wedding industry. Prior to joining David’s Bridal, Kelly held executive leadership roles at top companies, including Continental Airlines, DSW Designer Shoe Warehouse, and Pier 1, where she spearheaded large-scale brand, marketing and digital initiatives that redefined customer engagement. In her current role at David’s, Kelly leads marketing, IT, digital, customer experiences, analytics and e-commerce, ensuring that innovation and customer-centricity remain at the heart of the brand’s growth.

    Recognized by Harvard Business School as one of 2003’s Most Dynamic Women in Business, Kelly embodies a leadership style grounded in service to others. She finds joy in seeing individuals at any and every level do extraordinary things. She is a steward of the power of determination, often toting her mantra: “If cauliflower can become pizza, anything can happen.”

    Kelly holds an MBA and a Master of Finance from Tulane University’s Freeman School of Business. Beyond the boardroom, she is a devoted wife of 30 years to her husband Damon, the proud mom of five kids (including triplets,) as well as two pampered, plump basset hounds, Jasper and Rufus. Based in Houston, Texas, she continues to inspire her “Dream Makers,” disrupt industries, and shape the future of brand innovation.

    Find out more about the Retail Disrupted Podcast by visiting retaildisrupted.com

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  • Real-Time Retail: Why Fashion Retailers Need to Embrace AI

    Paid partnership with Centric Software

    With extensive experience in merchandising, Beatriz Ciraudo has worked with global brands such as Lacoste, Salvatore Ferragamo, Louis Vuitton, Dior, and Chloé. Her career spans Brazil, France, and Italy, giving her a unique international perspective on merchandising and retail strategy.

    Now, as a Presales Consultant at Centric Software, Beatriz helps retailers and brands leverage cutting-edge AI-driven planning, pricing, and market intelligence solutions to optimize decision-making and drive profitability.

    She joins Natalie on the podcast to discuss what retailers must do to stay relevant in the face of disruption. They explore:

    • Data, data, data: the dangers of relying on intuition (or Excel!) when it comes to making important decisions.
    • Real-time retail: what retailers can learn from disruptors like Shein and the importance of agility and speed for fashion retailers today.
    • Excess stock, brand-damaging discounts, and waste: why Beatriz believes that the best use case for AI in fashion retail is markdown optimization.
    • Can fashion retail ever be truly sustainable? Get Beatriz’s view on why retailers need to rethink the entire sourcing process.

    This episode is brought to you by Centric Software. Centric Software provides an innovative and AI-enabled product concept-to-replenishment platform for retailers, brands and manufacturers of all sizes. As experts in fast-moving consumer goods like fashion, outdoor, luxury, home, multi-category retail, grocery, food & beverage, cosmetics & personal care and consumer electronics, Centric Software delivers best-of-breed solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products.

    Find out more about the Retail Disrupted Podcast by visiting retaildisrupted.com

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  • Kingfisher’s Head of AI on Agentic AI, Visual Search, Chatbots, and Sustainability

    Mohsen Ghasempour is the Group Director of AI at Kingfisher. He joins Natalie on the podcast, live from the Retail Technology Show press briefing, to discuss how Kingfisher is utilising AI to drive operational efficiencies and improve the experience for customers. They discuss:

    • AI-powered markdowns and promotions.
    • How AI enabled Kingfisher to quickly scale its marketplace from 55,000 SKUs to over one million.
    • How visual search and genAI chatbots are improving the customer experience.
    • Sustainability: how Kingfisher is measuring the environmental impact of its AI initiatives.
    • The importance of incorporating compliance and legal teams into your development team.
    • The future: retailers must prepare for the age of agentic AI.

    Also on today’s show…

    How will we pay for goods in 2030? Will digital payments become ubiquitous around the globe and what are the implications for traditional forms of payment like cash and cards?

    Natalie unpacks three key findings from WorldPay’s 2025 Global Payments Report. To learn more about trends, insights and future payment predictions, download Worldpay’s Global Payments Report 2025 here: https://bit.ly/4hpBAuE 

    Worldpay is a leading payments technology company, processing over 50 billion transactions annually across 146 countries and 135 currencies. For the past decade, its Global Payments Report, based on a survey of over half a million consumers, has tracked the evolution of payment methods and is widely respected by merchants, experts, and the retail community.

    Mohsen’s bio:

    Mohsen Ghasempour is a distinguished expert in the field of artificial intelligence (AI) with a solid academic foundation, holding a PhD in Computer Science. Currently, Mohsen serves as the Group Director of AI at Kingfisher, where his leadership contributes to the advancement of artificial intelligence and machine learning technologies within the organisation.

    With over 15 years of experience as an accomplished data scientist and visionary leader, Mohsen has consistently harnessed the power of data to drive strategic decision-making. Prior to his role at Kingfisher, he held pivotal positions in leading technology and retail organisations, including The Hut Group (THG) and Shop Direct. In these roles, he spearheaded cross-functional teams to implement cutting-edge Machine Learning and AI solutions, resulting in measurable and transformative outcomes.

    Find out more about the Retail Disrupted Podcast by visiting retaildisrupted.com

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  • Ebay’s Global Fashion GM on Secondhand, Sustainability, and the Say-Do Gap

    Kirsty Keoghan is responsible for eBay’s global fashion business. She joins Natalie to discuss the evolution of the fashion category on the platform, emphasizing the importance of a frictionless experience for both buyers and sellers, and the trust built through authenticity guarantees. Kirsty shares how the competitive landscape is evolving and the impact of eBay’s decision to remove fees for private sellers.

    The discussion also touches on how consumer attitudes towards preloved are changing, what makes the marketplace model so attractive to legacy retailers, the integration of AI in enhancing the shopping experience, and the future trends that could drive further adoption of secondhand shopping.

    📺 This is a video episode and can watched on the Retail Disrupted YouTube channel here.

    This episode is sponsored by the Richmond Retail and E-commerce Directors’ Forum. For more info, including how to register for the event, visit: https://www.richmondevents.com/forums/details/ret25

    Kirsty’s bio:

    Kirsty Keoghan is eBay’s Global GM of Fashion, where she is responsible for the company’s global fashion business.  Since joining eBay in 2011, Kirsty has led a number of initiatives, including the launch of free fashion selling, the pivotal pre-loved fashion partnership with Love Island and the successful launch of Authenticity Guarantee in the UK.

    She has been leading the charge in repositioning eBay as a destination for buying and selling authentic high-end items. All of which has culminated in Kirsty being recognised in Retail Week’s Future Leaders 2023 list and The Tech List 2024. Kirsty is also an eBay seller herself, having joined the platform in 2007.

    Prior to joining eBay, Kirsty had a decade-long career working at some of the UK’s biggest fashion brands, including Arcadia Group, M&S, TK Maxx, and Brand Alley.

    Kirsty is mother to two fashion-obsessed kids, and loves to shop herself, investing in a mix of new and pre-loved classic pieces.

     

    Find out more about the Retail Disrupted Podcast by visiting retaildisrupted.com

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  • Every Little (Bit of Innovation) Helps: Chatbots, Digital Twins, Autonomous Stores, and Drones With Tesco

    Jane Mustoe, Senior Technology Director at Tesco, joins Natalie to discuss how Tesco is using tech to redefine both customer and colleague experiences. They explore:

    • Tesco’s recent innovations – GetGo and frictionless shopping, gen AI chatbots, digital twins, mobile apps for store associates, and more.
    • All about the margins – the importance of achieving marginal gains in a low-margin industry.
    • Always keeping an eye on future innovations and finding pockets of “reality” amongst the “hype”.
    • Why over half of innovations fail, why that’s important, and lessons from Tesco’s drone trial.
    • Why getting the culture right is ‘make or break’ for organisations and the need to balance agility with operational efficiencies.
    • DEI and advice for the next generation of female tech leaders.

    Today’s episode is brought to you by Centric Software.

    Centric Software provides an innovative and AI-enabled product concept-to-replenishment platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home and related goods like cosmetics, food & beverage and multi-category retail, Centric Software delivers best-of-breed solutions that optimize planning, pricing, design, product development, sourcing and production.

    📣 Register for Centric Connect 2025.

    Connect with Jane on LinkedIn.

    Find out more about the Retail Disrupted Podcast by visiting retaildisrupted.com

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  • Forbes: Amazon Stores CEO Says AI May Spawn New Retail Formats

    Artificial intelligence (AI) is going to radically transform the retail sector and could result in the creation of new shopping channels, according to Doug Herrington, CEO of Worldwide Amazon Stores.

    “We really haven’t had a technology revolution as large as this since the start of the internet,” Herrington told delegates at the National Retail Federation’s (NRF) Big Show.

    He acknowledged that the shift to mobile and the rise of social media platforms were transformative, but both pale in comparison to the impact AI is going to have on the sector.

    “It’s going to touch all of us. It’s going to lower costs, improve quality, help us develop new customer experiences, and it may even spawn new retail formats.”

    This is an excerpt. Read my full article on Forbes.

  • Personalized: Customer Strategy in the Age of AI

    On the final episode of 2024, Natalie is joined by authors Mark Abraham and David Edelman to discuss their new book, Personalized: Customer Strategy in the Age of AI.

    📺 This episode is also available as video, so head over to the new Retail Disrupted channel on YouTube to watch the conversation unfold.

    David, Mark, and Natalie discuss how customer expectations are evolving in this digital era, why businesses often get stuck and don’t go far enough when it comes to personalization, and how generative AI will unlock new real-time personalization opportunities for retailers and brands.

    More on the authors:

    David C. Edelman has a history of personalization work spanning three decades. Today, he is a Senior Lecturer at Harvard Business School, an executive advisor and board member to brands and technology providers, and an advisor to BCG. Forbes has repeatedly named him one of the Top 20 Most Influential Voices in Marketing, and Ad Age has named him a Top 20 Chief Marketing and Technology Officer. Together with Mark, David wrote the 2022 Harvard Business Review article (Customer Experience in the Age of AI) that inspired this book.

    Mark Abraham is a Senior Partner at BCG and the founder of the firm’s Personalization business, which he has built into a global team of more than 1,000 agile marketers, data scientists, engineers, and martech experts. Mark’s teams have accelerated the personalization efforts of over 100 iconic brands (e.g., Starbucks, Home Depot, and Google) and built some of BCG’s largest ventures and AI platforms, including Fabriq for personalization. Mark now leads BCG’s North American Marketing, Sales & Pricing practice.

    About PERSONALIZED

    “In a world where consumers expect more—instantly, seamlessly, and the way they want it—personalization is a strategic imperative.”

    Research shows consumers want personalized experiences. A select few companies are rising to the challenge by building trusted relationships through digital channels. They engage with customers throughout their journey and tailor interactions using AI and technology. Most companies do not personalize well, wasting money and effort. Personalization must be a strategic priority. Personalized outlines the Five Promises companies must fulfill: Empower Me, Know Me, Reach Me, Show Me, and Delight Me. With examples across industries, PERSONALIZED helps executives put personalization at their strategy’s center to accelerate growth and capture their share of the $2 trillion personalization prize.

    Thank you to the Retail Disrupted community for an amazing year! Enjoy the festive break and see you in 2025.

    Find out more about the Retail Disrupted Podcast by visiting retaildisrupted.com

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  • Gen AI’s Impact on Customer Service

    Paid partnership with Manhattan Associates

    Last week, I travelled to the beautiful city of Barcelona to attend Manhattan Exchange. This is Manhattan Associates’ annual European conference and always a great opportunity to hear directly from some of the region’s biggest retailers and brands. So what stood out for me this year?

    There were a few distinct themes that permeated throughout the event – unification of physical and digital commerce, store employee empowerment, and the need for both retailers and technology companies to continue to “shatter the status quo”, in CEO Eddie Capel’s words.

    But what really sparked my interest was learning more about generative AI’s impact on customer service. Real-time responsiveness is very much a trend to watch for 2025. Here are my top takeaways:

    • Retailers are increasingly comfortable experimenting with gen AI but most of the use cases that we talk about today are centred on e-commerce operations – writing marketing copy, coding, creating images, etc. So, it was interesting to hear how European retailers are now encouraging staff to use gen AI in-store. Using voice, rather than text, this enables store associates to quickly identify solutions and better serve the customer. Expect a whole lot more of this in the coming months.
    • There was a clear consensus that AI chatbots in their current form (ie. not the gen AI kind) are an abominable experience for the customer. They often spit out generic or irrelevant information, or redirect the user elsewhere, all of which lead to customer frustration and potentially lasting brand damage.
    • Gen AI chatbots, meanwhile, are going to be a gamechanger. This next iteration of the chatbot, like Manhattan Active Maven, can resolve more complex issues. For example, instead of just asking “Where’s my order?”, customers can ask things like: “What size was that polo shirt I ordered last year?” or “Remind me how much tax I paid on that purchase.”
    • One of the top reasons customers get in touch with a contact centre is because they forgot to add a discount code at the checkout. This can be quickly resolved by a gen AI chatbot. Similarly, if a customer changes their mind after making a purchase – for example, they want to modify or cancel the order or alter their fulfilment method – this is another easy task for gen AI that benefits the retailer, customer, and planet.  
    • Traditional chatbots can handle between 20-30% of inbound customer queries without any human intervention. With gen AI chatbots, this rises to more than 50%, freeing up staff time to focus on more valuable tasks like upselling or dealing with more complex customer issues.
    • Gen AI chatbots will drive efficiencies and improve the customer experience, but they won’t replace humans. For example, gen AI will draft an email for a contact centre employee to send to the customer following an interaction, but the employee can tweak this and must sign it off before sending. Similarly, the tool will generate post-interaction notes, saving employees another 45-50 seconds each time. 

    • However, sometimes no AI is needed at all, and customers just want a human – albeit one that is still very much tech-enabled. We heard how a major European retailer allocates a QR code to each store employee, allowing shoppers to scan the code and continue the conversation with that member of staff after leaving the store. Now, as Green Retail World editor Ben Sillitoe pointed out on my podcast recently, we might not be rushing to scan the QR code of staff at our supermarket checkout, but for those more considered, bigger-ticket discretionary purchases (think fashion, beauty, luxury, home, electronics) this is exactly the kind of innovation retailers should be pursuing.

    For more on Manhattan Associates, visit www.manh.com

  • Gen AI Chatbots, Empowering Staff and Sustainability

    Live from Barcelona, Green Retail World’s Editor Ben Sillitoe joins Natalie on the podcast to share what they learned at Manhattan Exchange this week. They explore how generative AI chatbots are going to revolutionize customer service, why the days of frontline staff being told to “sell, not think” are over and what sustainability looks like for retailers in 2025.

    If you missed the episode with Manhattan Associates’ Pieter Van den Broecke, you can catch up here.

    Links:

    Manhattan Associates
    Green Retail World

    Find out more about the Retail Disrupted Podcast by visiting retaildisrupted.com

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  • Embrace Technology With Heart and Mind

    Live from Barcelona, Pieter Van den Broecke, EMEA Leader, Supply Chain Commerce Strategies at Manhattan Associates joins Natalie to discuss:

    • Europe’s retail CIOs – what’s keeping them up at night?
    • Generative AI – what are the opportunities and challenges?
    • Customer experience – how to service your customers in real-time and learning to trust AI to be the first port of call.
    • Why giving shoppers greater control post-purchase is a win for retailers, customers and the planet.
    • Unified commerce – what does this look like in practice and where are the opportunities going forward?
    • Why Pieter believes the digitization of physical retail isn’t over.

    More on Manhattan Exchange.

    Find out more about the Retail Disrupted Podcast by visiting retaildisrupted.com