Tag: Burberry

  • Forbes: Evolve But Stay True To Your Roots, Says Burberry CEO

    Speaking at the National Retail Federation’s (NRF) Big Show, Burberry CEO Joshua Shulman stressed the importance of authenticity during brand reinvention.

    “We have the most opportunity where have the most authenticity. In luxury, you always want to have an element of surprise and desire, but it has to be rooted in the core equities of the brand.”

    The luxury veteran took the reins at Burberry last year, amid a continued decline in both sales and profitability. “By the time I arrived, it was pretty clear that there was an opportunity to look at what we were doing dispassionately and understand what messages and products we should amplify.”

    This is an excerpt. Read my full article on Forbes.

  • Why Currys is Nick Bubb’s 2024 Pick

    Wonderful to have Nick Bubb on the podcast this week. We discuss:

    🎄 Christmas trading results – winners and losers.
    💻 Why electricals retailing is poised for a comeback in 2024.
    📉 What JD Sports’ and Burberry’s profit warnings tell us about the state of retail.
    🛍 What went wrong at John Lewis and whether Peter Ruis can revive the brand.
    👗 Frasers’ stake-building strategy – what is the end game for Asos and Boohoo?
    🛒 Supermarket switching and the importance of physical stores in food retail.

    TLDL: skip to 26 minutes to hear 3 reasons why Currys is Nick’s tip of 2024. Last year, he picked Marks & Spencer so I’d listen up!