Tag: transformation

  • Pacsun CEO: “We’ve Sold 200,000 Pairs of Jeans on TikTok”

    Pacsun CEO Brieane Olson sits down with Natalie on the sidelines at the World Retail Congress. They discuss:

    • Staying culturally relevant: how Pacsun transitioned from a “house of brands” in malls to a purpose-driven, culture-first youth brand.
    • Are Gen Z and Gen Alpha actually brand loyal? What are the misconceptions of these digitally native generations?
    • The power of co-creation: how Paris Hilton and A$AP Rocky are helping Pacsun to position their stores as culture and community hubs.
    • Physical retail: why is Pacsun opening 75 new stores in the US and what are the opportunities globally?
    • Social commerce: As an early adopter, how is Pacsun reaching shoppers on TikTok and China’s Douyin?
    • Conscious capitalism and being clear on purpose.
    • Women in retail: as the first female CEO of Pacsun, does Brieane think the industry has made sufficient progress?

    📢 Sign up to hear Natalie speak at the definitive e-commerce loyalty event, Loyalty Connect 2025, going live 10-12 June 2025: https://loyaltylion.com/resources/loyalty-connect 

    Find out more about the Retail Disrupted Podcast by visiting retaildisrupted.com

  • Forbes: M&S Chairman: Online Grocery Is A ‘Desert Of Profit’

    In my latest article for Forbes, I explore Marks & Spencer Chairman Archie Norman’s session at the Retail Technology Show, where Norman declared that grocery e-commerce is a “desert of profit.”

    He explained that although retailers around the world feel compelled to move into e-commerce, “nobody is really making true profit from food online.”

    “There’s been more wealth destroyed in people trying to develop food online businesses than any other industry I can think of.”

    Read full article on Forbes

  • Victoria’s Secret Is Bringing Sexy Back

    Victoria’s Secret Is Bringing Sexy Back

    In retail today, you need to have a laser-clear understanding of your brand and what it stands for.

    But what if what you stand for is no longer culturally relevant? Can you shed your skin and completely reinvent yourself? Can you buy your way out of cultural insignificance?

    The lingerie brand Victoria’s Secret tried to do exactly that and it hasn’t worked out so well. They’re now ready to ditch their feminist makeover and re-embrace “sex appeal”. On today’s podcast, we’re going to be exploring what went wrong at Victoria’s Secret, how they tried to fix it, and whether they can go back to their roots in a post-#MeToo world.

    TLDL: Victoria Secret’s newfound conscience and subsequent brand overhaul whiffed of inauthenticity. Too much, too soon… alienating both those in favour (who perhaps questioned the integrity of such a radical makeover) and those not.

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