Categories
Discounting Retail trends Returns

It’s Going To Be a Bumper Black Friday

Love it or loathe it, Black Friday has become a permanent fixture on the UK retail calendar.

Carrying black Friday paperbags

In this episode, Natalie shares her predictions and general observations around Black Friday 2023. You’ll learn:

  • Why Natalie is expecting a strong turnout this year.
  • Black Friday creep – why retailers like John Lewis are going earlier than ever before.
  • Whether the growing skepticism around Black Friday will impact shoppers’ willingness to participate.
  • Why blanket discounts are out and targeted promotions are in.
  • What the ONS and BRC data tells us about Black Friday 2023.

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Categories
Amazon Discounting

Primed to Spend?

It’s Amazon Prime Day and the bargains are flying – but will shoppers bite? What’s new this year and how has the competition responded? In this episode, Natalie also shares her views on Amazon’s latest personalisation efforts. Amazon may be the Everything Store, but it’s not exactly the Inspirational Store. How might personalised deals feeds, liveshopping and Prime Day experiences help Amazon to shift its utilitarian image?  

 

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