Amazon Discounting

Primed to Spend?

It’s Amazon Prime Day and the bargains are flying – but will shoppers bite? What’s new this year and how has the competition responded? In this episode, Natalie also shares her views on Amazon’s latest personalisation efforts. Amazon may be the Everything Store, but it’s not exactly the Inspirational Store. How might personalised deals feeds, liveshopping and Prime Day experiences help Amazon to shift its utilitarian image?  


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