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coronavirus

Consumer

Clicks and Cliques: Understanding Modern Shopper Tribes

Knowing your customer is essential in the best of times. In a post-pandemic world, it will be the difference between survival and failure. I had the pleasure to work with Klarna on their latest report Clicks and Cliques: Understanding Modern Shoppers where we identified five distinct shopper tribes for the Read more…

By Natalie Berg, 1 month1 month ago
Consumer

Peak Car And The Hyper-Local Retail Opportunity

In my latest long read for Forbes, I explore how London’s green recovery will create opportunities for local retail: Across the UK, city streets are quietly undergoing radical transformation. Temporary cycle lanes have popped up, footways widened to enable social distancing and, perhaps most drastically, residential roads are being blocked Read more…

By Natalie Berg, 4 months2 months ago
Store closures

COVID-19’s Devastating Impact on Retail Jobs

Last night, I spoke to the BBC about the 12,000 job cuts announced in the UK this week. Retail will certainly not be spared: Harrods, an iconic brand but reliant on international visitors, and Arcadia, a retailer that has quite simply failed to evolve, are collectively cutting 1,000+ jobs. TM Read more…

By Natalie Berg, 7 months7 months ago
Consumer

When Non-Essential Stores Reopen, Will Shoppers Accept The Friction?

As Britain’s ‘non-essential’ retailers prepare to reopen their doors in the coming weeks, one of the biggest challenges they face will be convincing shoppers to walk through the door. And, no, I don’t just mean from a safety perspective; I’m talking about the additional friction that shoppers will inevitably encounter. Read more…

By Natalie Berg, 8 months7 months ago
Consumer

Coronavirus – What Retailers Do Now Will Define Them in the Future

As 21st-century consumers, we’ve gotten used to having the world at our fingertips. Then seemingly overnight, all the stuff we take for granted is in question – access to healthcare; groceries on shelves; the ability to travel, go to school, socialise with friends. The fear of getting ill, our loved ones Read more…

By Natalie Berg, 10 months7 months ago
Recent Posts
  • Clicks and Cliques: Understanding Modern Shopper Tribes
  • DTC: 2020 Review and 2021 Expectations
  • Peak Car And The Hyper-Local Retail Opportunity
  • COVID-19’s Devastating Impact on Retail Jobs
  • When Non-Essential Stores Reopen, Will Shoppers Accept The Friction?
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