Knowing your customer is essential in the best of times. In a post-pandemic world, it will be the difference between survival and failure. I had the pleasure to work with Klarna on their latest report Clicks and Cliques: Understanding Modern Shoppers where we identified five distinct shopper tribes for the Read more…
Natalie Berg joins Karl McKeever, MD of Visual Thinking, as co-host of The Retail Exchange‘s final podcast episode of the year. If you were trying to end this year by winning a prize for its greatest understatement, you could describe 2020 as ‘eventful’. It is difficult in many respects to Read more…
What will shopping look like in 2021, 2025 and 2030? I had the pleasure of speaking to Raconteur for this annual supplement in The Times. Always an interesting read but especially this year given that we are in the middle of a pandemic that has upended the industry like nothing Read more…
Ding dong, Avon calling! The direct selling channel is one of the few bright spots in retail right now. But how does a model that is based on human interaction adapt to today’s challenge of social distancing? This week, I had the pleasure of chairing a roundtable discussion hosted by Read more…