It was a pleasure to work with Dropbox on this future of retail campaign. There’s a lot of doom and gloom out there, but I believe the future is bright for those retailers willing to reconfigure for the digital age. In the future, retail will be more blended in that we’ll see an acceleration of the convergence of physical and digital worlds, but also in the sense that retail space will be less about retail. We’ll see a greater blurring of the lines between retail, hospitality and leisure.
Amazon
When Do We Stop Calling Amazon a Retailer?
A question I often get asked is what is Amazon? Amazon sells everything from nappies to treadmills, but it also produces hit television shows and provides cloud computing services to clients ranging from McDonald’s to Read more…
