It was a pleasure to work with Dropbox on this future of retail campaign. There’s a lot of doom and gloom out there, but I believe the future is bright for those retailers willing to reconfigure for the digital age. In the future, retail will be more blended in that we’ll see an acceleration of the convergence of physical and digital worlds, but also in the sense that retail space will be less about retail. We’ll see a greater blurring of the lines between retail, hospitality and leisure.
Retail trends
Black Friday 2022: Less Frenzied, More Focused
We went from Black Friday to Black November, but this year I’d say we’re having a Black Autumn. There has been a constant stream of discounts since September. This is particularly true in fashion, where Read more…
