It was a pleasure to work with Dropbox on this future of retail campaign. There’s a lot of doom and gloom out there, but I believe the future is bright for those retailers willing to reconfigure for the digital age. In the future, retail will be more blended in that we’ll see an acceleration of the convergence of physical and digital worlds, but also in the sense that retail space will be less about retail. We’ll see a greater blurring of the lines between retail, hospitality and leisure.
Amazon
What is ‘The Amazon Effect’, really?
The phrase ‘the Amazon effect’ brings to mind images of boarded-up shops and retail bankruptcies. We think of the 2,700 stores that shut or the 80,000 retail jobs that disappeared in the UK in the Read more…
