Pacsun CEO Brieane Olson sits down with Natalie on the sidelines at the World Retail Congress. They discuss:
- Staying culturally relevant: how Pacsun transitioned from a “house of brands” in malls to a purpose-driven, culture-first youth brand.
- Are Gen Z and Gen Alpha actually brand loyal? What are the misconceptions of these digitally native generations?
- The power of co-creation: how Paris Hilton and A$AP Rocky are helping Pacsun to position their stores as culture and community hubs.
- Physical retail: why is Pacsun opening 75 new stores in the US and what are the opportunities globally?
- Social commerce: As an early adopter, how is Pacsun reaching shoppers on TikTok and China’s Douyin?
- Conscious capitalism and being clear on purpose.
- Women in retail: as the first female CEO of Pacsun, does Brieane think the industry has made sufficient progress?
📢 Sign up to hear Natalie speak at the definitive e-commerce loyalty event, Loyalty Connect 2025, going live 10-12 June 2025: https://loyaltylion.com/resources/loyalty-connect
Find out more about the Retail Disrupted Podcast by visiting retaildisrupted.com
